Date:01/07/2010
Secret Ingredients, a new service from Orchard Valley Foods Ltd, is aimed at providing novel inclusions and decorations to bakeries, caterers, patissiers, cupcake companies and ice cream makers in handy sized tubs.
The project included naming the new service, securing the domain name, branding, packaging, an e-commerce website, search engine optimisation, and content management system with integrated e-newsletter creation and management.
Gill Bullock, Marketing Manager at Orchard Valley Foods said 'Quickly within the process Secret Ingredients was born, and the project progressed in 5 cycles. The visuals and functionality of the website were built in stages and it was easy to give feedback and make amends a step at a time. I appreciated the way RNM tackled new challenges (How can we feed this data in to Sage? How do we deal with customers who chose not to register and still capture their details? etc.) calmly and methodically and with a real solutions based approach. RNM weren’t afraid to sense check some of my requests, and were clear when any of these fell outside the scope of the project. It has been a busy 10 weeks and we were very pleased to launch http://www.secret-ingredients.com on time on July 1st 2010.'
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