Sometimes it pays to have fun

Love it or loath it, Halloween is a great opportunity to have fun with our customers and in terms of consumer spending it is now the second largest celebration in the Western world, coming second only to Christmas.  The message is clear to consumer brands… join in or lose out!

Many consumer brands have taken the reins of the headless horseman-driven bandwagon… we expect to see Cadburys Screme Eggs at this time of year for example, as Cadburys exploit the opportunity and Halloween's growing popularity across the globe.  The fastest growing festival on the planet presents another clear opportunity for every company… if you join in the fun customers are more likely to remember you.

A strong brand identity is a great thing, but your brand also needs to have personality and it needs to be memorable. Joining in the festivities helps to keep your brand on your customers mind, giving you an edge in a competitive marketplace… sometimes it pays to have fun.

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